In this dynamic and fun Masterclass we will explore traditional communication strategies and how they can be applied to communicating sustainability and enhance its purpose.
- You will be introduced to remarkable examples of storytelling by destinations and brands that inspire and elevate sustainability and make it accessible to broader audiences.
- We will explore behaviour change methodologies and storytelling tools.
- This new knowledge will help you to lead the development and implementation of more engaging and purposeful communication that will catalyse the environmental, economic and social regeneration of your destination.
What is this course about?
In this Masterclass you will be taken on a 4-Module journey that explores the latest examples and best practices from destinations that are investing in authentic sustainability stories.
Who is this online course for?
Designed for marketing and communications' professionals to build skills and capacity in storytelling with purpose and can help deliver results in a DMOs sustainability strategy.
NEW DATES FOR OPEN-ENROLMENT CLASS IN AUTUMN WILL BE CONFIRMED SHORTLY
Live sessions are 2 hours. Allow 1 hour for pre-Module activities and another hour for homework after each Module.
The final project will take about 8 hours.
You will have access to the course content on the learning management system for 2 months after finishing the course.
*GDS-Movement, ICCA and CityDNA members have 100 euros discount. Contact us HERE to get your discount code.
**We invite you to help us support students from low-income countries by donating and gifting 50 euros towards their education. Financially challenged right now, but want to learn? We offer a limited number of scholarships, please contact us HERE, explaining why you would love to learn with us and how you will benefit from our scholarship.
Chief Executive Officer, GDS-Movement Guy Bigwood
LinkedIn
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Co-Founder & CEO, CrowdRiff Dan Holowack
LinkedIn
Dan Holowack is Co-Founder & CEO of CrowdRiff and Localhood.com. Hundreds of destinations worldwide use CrowdRiff’s UGC and storytelling platform to shape travel and empower local communities. The visual stories created through CrowdRiff inspire both locals and visitors to discover new experiences, near and far.
Dan Holowack is Co-Founder & CEO of CrowdRiff and Localhood.com. Hundreds of destinations worldwide use CrowdRiff’s UGC and storytelling platform to shape travel and empower local communities. The visual stories created through CrowdRiff inspire both locals and visitors to discover new experiences, near and far.
GM PR, Social and Partnerships, Tourism New Zealand Lauren Vosper
LinkedIn
With 20 years of experience, Lauren Vosper has directed communication and brand marketing strategy for some of the world’s biggest brands. Known for her creativity, passion, and activism, Lauren is a changemaker who helps brands, movements, and individuals take a stand, become relevant, and drive meaningful change for good.
With 20 years of experience, Lauren Vosper has directed communication and brand marketing strategy for some of the world’s biggest brands. Known for her creativity, passion, and activism, Lauren is a changemaker who helps brands, movements, and individuals take a stand, become relevant, and drive meaningful change for good.
Director of Marketing, VisitOSLO Anne-Signe Fagereng
LinkedIn
With an MA in Economics and Politics from the University of Edinburgh, Anne-Signe has 18 years of experience in digital marketing and storytelling, working with companies like Google and Schibsted. Travel passionate, she has lived in Singapore, Eswatini, Scotland, and Ireland. I’ve now happily settled in Oslo, the capital of Norway.
With an MA in Economics and Politics from the University of Edinburgh, Anne-Signe has 18 years of experience in digital marketing and storytelling, working with companies like Google and Schibsted. Travel passionate, she has lived in Singapore, Eswatini, Scotland, and Ireland. I’ve now happily settled in Oslo, the capital of Norway.
Senior Advisor, Helsinki Partners Birgit Liukkonen
LinkedIn
Birgit Liukkonen is a Senior Advisor at Helsinki Partners, responsible for the development, communications and marketing of the digital service Think Sustainably that helps locals and visitors choose more sustainable ways of living urban life. Birgit has previously worked with digital marketing, and has been leading the MyHelsinki.fi website as Managing Editor.
Birgit Liukkonen is a Senior Advisor at Helsinki Partners, responsible for the development, communications and marketing of the digital service Think Sustainably that helps locals and visitors choose more sustainable ways of living urban life. Birgit has previously worked with digital marketing, and has been leading the MyHelsinki.fi website as Managing Editor.
Professor of Sustainability Marketing, University of Surrey Dr. Xavier Font
LinkedIn
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, specializing in sustainable tourism production and consumption. He has consulted for several UN agencies, the International Finance Corporation, the European Commission, national tourist boards, and industry leaders.
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, specializing in sustainable tourism production and consumption. He has consulted for several UN agencies, the International Finance Corporation, the European Commission, national tourist boards, and industry leaders.
Head of Visit Iceland Sigríður Dögg Guðmundsdóttir
LinkedIn
Sigríður Dögg Guðmundsdóttir is the Head of Visit Iceland, promoting the destination since 2010. She previously worked at Visit Reykjavík and managed the Vatnajökull Region tourism cluster in Southeast Iceland. Before her tourism career, she was a journalist at Fréttablaðið, Iceland’s largest newspaper.
Sigríður Dögg Guðmundsdóttir is the Head of Visit Iceland, promoting the destination since 2010. She previously worked at Visit Reykjavík and managed the Vatnajökull Region tourism cluster in Southeast Iceland. Before her tourism career, she was a journalist at Fréttablaðið, Iceland’s largest newspaper.
Consulting Futurist, GDS-Movement Ed Gillespie
LinkedIn
Ed Gillespie is a keynote speaker, writer, futurist, and serial entrepreneur. He is the Consulting Futurist at GDS-Movement, a facilitator at the Forward Institute, and a a Trustee of Energy Revolution. Ed co-hosts the Itunes chart-topping podcasts 'Jon Richardson and the Futurenauts' and 'The Great Humbling'. He’s also a founder investor and former Chair of online rail business Loco2, now Rail Europe.
Ed Gillespie is a keynote speaker, writer, futurist, and serial entrepreneur. He is the Consulting Futurist at GDS-Movement, a facilitator at the Forward Institute, and a a Trustee of Energy Revolution. Ed co-hosts the Itunes chart-topping podcasts 'Jon Richardson and the Futurenauts' and 'The Great Humbling'. He’s also a founder investor and former Chair of online rail business Loco2, now Rail Europe.
Schedule |
Modules |
Date to be confirmed |
Module 1 The Power of Story: Rethinking Communication |
Date to be confirmed |
Module 2 Sustainability Marketing: The Tools Behind Brand Building, Story Telling and Behaviour Change |
Date to be confirmed |
Module 3 |
Date to be confirmed |
Module 4 |