The Approach

At the heart of our work is the belief that transformational change begins by unlocking collective intelligence, across communities, organisations, and systems. We blend Theory U, a change management and organisational learning framework, systems thinking, and regenerative design to turn complexity into clarity and insight into action.

What You’ll Experience

You’ll enjoy immersive, blended learning experiences that are in-person, hybrid, or online. They’re designed for destination professionals, event planners, and suppliers, and delivered through interactive workshops that create space for open, engaging exchange.

The Impact

We upskill professionals with the mindsets, skill sets, and toolsets to lead regenerative action, building destination capacity and organisations. Our goal is to accelerate the creation of new business models, solutions, and experiences across the tourism and events industry.

Every GDS-Academy Masterclass is shaped by one guiding question: how can we accelerate regenerative transformation together?
In practice, that means we start by understanding your organisation's real needs before designing a solution, build learning that's relevant, applied and practical, keep delivery inclusive and flexible, and continuously refine our content based on what works.
We follow recognised instructional design principles throughout, so every Masterclass is purposeful, engaging, and built to deliver measurable results.
The GDS-Movement is a pioneering, data-driven international change agency that acts to catalyse socio-economic and environmental transformation in cities and regions across the world. Our mission is to empower tourism and events professionals with the mindsets, skill sets, and toolsets to co-create more regenerative and resilient destinations to visit, meet, and live in.

We work with pioneering municipalities, national/regional destination management organisations, and convention bureaux to co-create tourism and events strategies, benchmark and improve sustainability performance, and transform value chains to catalyse regeneration.

Education Partners

Strategic Partners


Founding Partners


Strategic Partners


Technology and Academic Partners


Media Partners