Course Description
“It is imperative that we rebuild the tourism sector. But it must be in a way that is safe, equitable and climate friendly…Supporting the millions of livelihoods that depend on tourism means building a sustainable and responsible travel experience that is safe for host communities, workers and travellers.” - UN Secretary-General Antonio Guterres
Bold, brave and caring leadership is required to rebuild the tourism sector in a way that is safe, equitable and climate friendly. Business leaders have an imperative and opportunity to build sustainable and responsible travel experiences that catalyse the environmental, economic and social regeneration of their communities.
In this dynamic and fun masterclass you will be inspired and empowered with the latest recovery framework, research, and best practices. This will help you to lead the development and operations of a more impactful, purposeful and resilient business.
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Outcome #1
Develop a recovery plan that is relevant, impactful and achievable for the short and medium-term.
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Outcome #2
Collect and use data to ensure your plan is evidence based, and that success is measurable.
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Outcome #3
Align marketing and promotional strategies to accelerate recovery and resilience.
Schedule and Time Commitment
Live sessions are 2 hours. Allow 1 hour for pre-reading and another 1-2 hours for homework, reading and review after each module.
You will have access to the course content on the learning management system for 2 months after finishing the course.
Start date: 28 September 2021
End date: 19 October 2021
Live sessions taking place on weekly basis
*GDS-Movement, ICCA and ECM members have 100 euros discount. Contact us HERE to get your discount code.
**We invite you to help us support students from low-income countries by donating and gifting 50 euros towards their education. Financially challenged right now, but want to learn? We offer a limited number of scholarships, please contact us HERE, explaining why you would love to learn with us and how you will benefit from our a scholarship.
Head of Strategic Partnerships, Travel Foundation
Graeme Jackson
Director of Programmes, Travel Foundation
Wendy Moore
Head of Strategic Communications, Travel Foundation
Ben Lynam
Programmes Manager, Travel Foundation
Terry Brown
Senior Changemaker
Rebecca Johnson
Chief Changemaker, GDS-Movement
Guy Bigwood
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1
Introduction to Planning for Recovery and Resilience Masterclass
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2
Module 1 - Recovery and Resilience
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Module 1 - Preparations and pre-module activities
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Module 1 - Class & recordings
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Module 1 - Presentation slides
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Module 1 - Homework activities
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3
Module 2 - Optimising New Trends
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Module 2 - Preparations and pre-module activities
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Module 2 - Class & recordings
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Module 2 - Presentation slides
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Module 2 - Homework activities
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4
Module 3 - Marketing and Communications
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Module 3 - Preparations and pre-module activities
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Module 3 - Class & recordings
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Module 3 - Presentation slides
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Module 3 - Homework activities
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5
Module 4 - Planning Sense and Checking
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Module 4 - Preparations and pre-module activities
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Module 4 - Class & recordings
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Module 4 - Presentation slides
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Module 4 - Individual team work
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Module 4 - Learnings and feedback
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