Course Description
“It is imperative that we rebuild the tourism sector. But it must be in a way that is safe, equitable and climate friendly…Supporting the millions of livelihoods that depend on tourism means building a sustainable and responsible travel experience that is safe for host communities, workers and travellers.” - UN Secretary-General Antonio Guterres
Bold, brave and caring leadership is required to rebuild the tourism sector in a way that is safe, equitable and climate friendly. Business leaders have an imperative and opportunity to build sustainable and responsible travel experiences that catalyse the environmental, economic and social regeneration of their communities.
In this dynamic and fun masterclass you will be inspired and empowered with the latest recovery framework, research, and best practices. This will help you to lead the development and operations of a more impactful, purposeful and resilient business.
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Outcome #1
Develop a recovery plan that is relevant, impactful and achievable for the short and medium-term.
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Outcome #2
Collect and use data to ensure your plan is evidence based, and that success is measurable.
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Outcome #3
Align marketing and promotional strategies to accelerate recovery and resilience.
Teaching Methodology
This interactive, and collaborative masterclass is designed for supply chain and destination leaders who are tasked with rebuilding their tourism and events business.
It offers participants the opportunity to benefit from the combined added value offered by this partnership between the Travel Foundation and the GDS Movement. The two organisations will combine a wealth of experience in their respective areas of expertise (leisure and business tourism) to empower destinations to define a way forward post COVID-19. Rich online and offline content comprising case studies, videos, research, reading material, discussion and practical exercises demonstrate the theory for application in your destination.
Schedule and Time Commitment
In-house Masterclasses are scheduled based on the client wishes and availability of the faculty members. We recommend covering one Module per week.
Live sessions are 2 hours. Allow 1 hour pre-reading and another 1-2 hours for homework, reading and reviewing after each module.
You will have access to the course content on the learning management system for 2 months after finishing this course.
Pricing
This in-house masterclass is available upon request.
Head of Strategic Partnerships, Travel Foundation
Graeme Jackson
Director of Programmes, Travel Foundation
Wendy Moore
Head of Strategic Communications, Travel Foundation
Ben Lynam
Programmes Manager, Travel Foundation
Terry Brown
Senior Changemaker
Rebecca Johnson
Chief Changemaker, GDS-Movement
Guy Bigwood
Guest Speakers
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1
Introduction to Planning for Recovery and Resilience Masterclass
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Planning for Recovery and Resilience Masterclass. Description
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Planning for Recovery and Resilience Masterclass. Learning Outcomes
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Planning for Recovery and Resilience Masterclass. Teaching Methodology and Tools
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2
Module 1 - Recovery and Resilience
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Module 1 - Preparations and pre-module activities
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Module 1 - Class & recordings
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Module 1 - Presentation slides
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Module 1 - Homework activities
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3
Module 2 - Optimising New Trends
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Module 2 - Preparations and pre-module activities
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Module 2 - Class & recordings
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Module 2 - Presentation slides
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Module 2 - Homework activities
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4
Module 3 - Marketing and Communications
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Module 3 - Preparations and pre-module activities
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Module 3 - Class & recordings
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Module 3 - Presentation slides
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Module 3 - Homework activities
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5
Module 4 - Planning Sense and Checking
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Module 4 - Preparations and pre-module activities
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Module 4 - Class & recordings
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Module 4 - Presentation slides
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Module 4 - Individual team work
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Module 4 - Learnings and feedback
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