Certificate Description
Our current linear development model for tourism is no longer resilient and sustainable. In these transformative and unsettled pandemic times, an entirely new approach is required to enable visitor economies, their host communities and nature to recover, flourish and thrive. Destination professionals must resist the temptation to return to the ‘old normal’, and instead catalyse a “systems reset” in the way that destinations are developed, marketed and managed.
This systemic change requires a regenerative, resilient, and zero carbon growth economic model that gives back to the people and planet more than it takes. A visitor economy that works in harmony with, and not against, nature and within the boundaries of the planet.
In this course, you will be taken on a 4-month journey to explore and develop a new mindset leveraging the latest in regenerative systems thinking. You will investigate and learn about new regenerative business models, destination stewardship approaches and stakeholder engagement methodologies that enable DMOs to catalyse investment, generate jobs, develop knowledge, equitably distribute prosperity, and deliver unforgettable visitor experiences. You will learn from destination leaders, experts and each other, to gain new perspectives on what it entails to create, market and steward future fit destinations.
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Outcome #1
Learn the key concepts of regenerative systems design, and explore how to use nature-based principles, biomimicry and systems thinking to develop destinations that thrive and flourish.
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Outcome #2
Expand your knowledge of sustainable and regenerative destination management approaches, methodologies, best practices and failures.
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Outcome #3
Apply the learning from the sessions (in teams) to enhance your destinations tourism and events strategy and catalyse long-term social, environmental and economic impact.
Schedule and Time Commitment
Live sessions are 2 hours. Allow 1 hour for pre-reading and another 1-2 hours for homework, reading and review after each module. The final group project will involve at least 8 hours of work. So that’s a minimum of 40 hours.
You will have access to the course content on the learning management system for 6 months after finishing the course.
Dates for class 2022 are now confirmed - see the full course description HERE
Key dates for class 2021/2022:
Start date: 16 November, 2021
Reflection and project preparation time: 10 February - 03 March, 2022
Graduation: 17 March, 2022
Live sessions taking place on a weekly basis 8:30 - 10:30 AM CET.
*GDS-Movement, ICCA and CityDNA members have 200 euros discount. Contact us HERE to get your discount code.
**We invite you to help us support students from low-income countries by donating and gifting 50 euros towards their education. Financially challenged right now, but want to learn? We offer a limited number of scholarships, please contact us HERE, explaining why you would love to learn with us and how you will benefit from our scholarship.
Chief Executive Officer, GDS-Movement
Guy Bigwood
Consulting Storyteller, GDS-Movement
Melissa Baird
Consulting Futurist, GDS-Movement
Ed Gillespie
CEO, #Meet4Impact
Geneviève Leclerc
Senior Changemaker, GDS-Movement
Claudia van't Hullenaar
CEO & Founding Partner, Group NAO
Signe Jungersted
Founding Partner & CCO, Group NAO
Peter Rømer Hansen
Guest Speakers
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1
Introduction to GDS-ICCA-CityDNA Certificate in Regenerative Destination Management
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Course Description
FREE PREVIEW -
Learning Outcomes
FREE PREVIEW -
Teaching Methodology & Tools, Time Commitment, Your Faculty & Schedule
FREE PREVIEW -
Curriculum: What are the Modules?
FREE PREVIEW -
Additional readings and viewings (updated periodically)
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2
Module 1 - An introduction to the Regenerative Revolution: biophilic and living system inspiration for destination stewardship
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Module 1 - Description and Learning Outcomes
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Module 1 - Pre-Module Activities
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Module 1 - Recording
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Module 1 - Presentation slides
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Module 1 - Homework
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3
Module 2 - Leading for the Future: From strategy to systems transformation
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Module 2 - Description and Learning Outcomes
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Module 2 - Pre-module activities
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Module 2 - Presentation Slides/Part 1
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Module 2 - Presentation slides/Part 2
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Module 2 - Recording
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Module 2 - Homework
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4
Module 3 - Impact Strategy: Enabling, measuring and reporting on social and environmental transformation
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Module 3 - Description and Learning Outcomes
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Module 3 - Preparations and pre-module activities (part 1)
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Module 3 - Preparations and pre-module activities (part 2)
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Module 3 - Recording
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Module 3 - Presentation slides (Part 1)
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Module 3 - Presentation slides (Part 2)
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Module 3 - Homework
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5
Module 4 - Building Capacity: Tactical approaches to accelerating transformation
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Module 4 - Description and Learning Outcomes
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Module 4 - Preparations and pre-module activities
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Module 4 - Presentation slides
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Module 4 - Recording
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Module 4 - Homework (Part 1)
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Module 4 - Homework (Part 2)
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6
Module 5 - Funding for tomorrow: developing regenerative funding and tax systems
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Module 5 - Description and Learning Outcomes
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Module 5 - Preparations and pre-module activities
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Module 5 - Presentation slides
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Module 5 - Recording
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Module 5 - Homework (Part 1)
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Module 5 - Homework (Part 2)
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7
Module 6 - Events as a driver of good. Regenerative MICE strategies
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Module 6 - Description and Learning Outcomes
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Module 6 - Preparations and pre-module activities
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Module 6 - Presentation slides (Part 1)
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Module 6 - Presentation slides (Part 2)
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Module 6 - Recording (Part 1)
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Module 6 - Recording (Part 2)
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Module 6 - Homework (Part 1)
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Module 6 - Homework (Part 2)
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8
Module 7 - DMOcracy: Stakeholder engagement, co-creation and governance
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Module 7 - Description and Learning Outcomes
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Module 7 - Preparations and pre-module activities
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Module 7 - Recording
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Module 7 - Presentation slides (Part 1)
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Module 7 - Presentation slides (Part 2)
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Module 7 - Presentation slides (Part 3)
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Module 7 - Presentation slides (Part 4)
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Module 7 - Homework (Part 1)
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Module 7 - Homework (Part 2)
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9
Module 8 - Using technology and data to drive regeneration
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Module 8 - Description and Learning Outcomes
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Module 8 - Preparations and pre-module activities
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Module 8 - Presentation slides (Part 1)
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Module 8 - Presentation slides (Part 2)
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Module 8 - Recording
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Module 8 - Homework activities (Part 1)
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Module 8 - Homework 2 (Part 2)
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Module 8 - Homework (Part 3)
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10
Module 9 - Storytelling and communication strategies for regeneration
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Module 9 - Description and Learning Outcomes
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Module 9 - Preparations and pre-module activities
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Module 9 - Recording
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Module 9 - Presentation slides (Part 1)
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Module 9 - Presentation slides (Part 2)
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Module 9 - Homework (Part 1)
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Module 9 - Homework (Part 2)
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11
Module 10 - From theory to practice: Strategising and purposing the DMO
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Module 10 - Preparations and pre-module activities
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Module 10 - Presentation slides
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Module 10 - Recording
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Module 10 - End-of-the-Course Project Details
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Module 10 - Homework
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12
Final Module
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Final notes
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Graduation - Recording
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Project - Evelyn Teploff-Mugii | Regenerative Crafts Tourism
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Project - Khalisah Stevens and Jess Henson | GDS-Movement Policy Renewal
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Project - Martin Pohl | Exchange Vehicle Key for E-Bike
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Project - Noémi Mátray and Anna Békefi | Regenerative Events Strategy Budapest
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Project - Frances van Klaveren | ICCA : Creating Meetings that Matter
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Project - Orachorn Wongpan-ngam and Pat Satkhum | The Earth Point
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Project - Francesca Sibilla and Cristina Cerutti | Regenerative Destination Management Project Torino Region (Tourism)
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Project - Petra Stusek | CO2 Offset Park
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Project - Kristin Oishi and Kristin Overvaag | OsLOVE
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