Learn how to manage destinations through regenerative business models, destination stewardship approaches, and stakeholder engagement methodologies.
We are all under pressure: visitor economies, their host communities, the earth, and the vulnerable. We need a new approach to recover, flourish, and thrive.
Join us on a journey to a new mindset as we:
- Discover regenerative business models
- Explore effective destination stewardship
- Embrace stakeholders through slow learning with industry leaders
What will you learn at this course?
Comprehensive Understanding
Learn the key concepts of regenerative systems design, and explore how to use nature-based principles, biomimicry and systems thinking to develop destinations that thrive and flourish.
Strategic Opportunities
Expand your knowledge of sustainable and regenerative destination management approaches, methodologies, best practices and failures.
Practical Guidance
Apply the learning from the sessions (in teams) to enhance your destination's tourism and events strategy and catalyse long-term social, environmental and economic impact.
What is this course about?
In this course, you will be taken on a 3-month journey to explore and develop a new mindset leveraging the latest in regenerative systems thinking.
You will investigate and learn about new regenerative business models, destination stewardship approaches and stakeholder engagement methodologies that enable DMOs to catalyse investment, generate jobs, develop knowledge, equitably distribute prosperity, and deliver unforgettable visitor experiences.
You will learn from destination leaders, experts and each other, to gain new perspectives on what it entails to create, market and steward future fit destinations.
Who is this online course for?
Tourism and DMO professionals who would like to learn an innovative approach towards destination management.
Start date: 06 March 2025
Project preparation time: 15 May - 01 June 2025
Graduation: 05 June 2025
Allow 1 hour for pre-Module activities and another hour for homework after each Module. The final project will take about 8 hours.
*Express your interest by sending us an email, and we will provide you with information on payment modalities.
**We invite you to help us support students from low-income countries by donating and gifting 50 euros towards their education. Financially challenged right now, but want to learn? We offer a limited number of scholarships, please contact us HERE, explaining why you would love to learn with us and how you will benefit from our scholarship.
GDS-Movement, ICCA and CityDNA members have 200 euros discount. Contact us HERE to get your discount code.
Chief Executive Officer, GDS-Movement
Guy Bigwood
Lead Storyteller, GDS-Movement
Betsy Reed
Founding Partner & CCO, Group NAO
Peter Rømer Hansen
Relationship Manager (UK, Ireland, Germany, Austria) & Destination Climate Action Expert, GDS-Movement
Janie Neumann
CEO, #Meet4Impact
Geneviève Leclerc
CEO & Founding Partner, Group NAO
Signe Jungersted
Regenerative Tourism Consultant, Spain & Portugal, GDS-Movement
Mònica Molina
Relationship Manager, Nordic Region, GDS-Movement
Inge Krogh Larsen
Director of GDS-Events and GDS-Academy, GDS-Movement
Milda Salciute
Guest Speakers
Modules scheduled at 8:30 - 11:00 am CET
Click HERE to check how it works with your time zone.
Module 1 - Thursday, 06 March, 2025 |
An Introduction to the Regenerative Revolution |
Module 2 - Thursday, 13 March, 2025 |
Building Capacity: Tactical approaches to accelerating transformation |
Module 3 - Thursday, 20 March, 2025 |
Demystifying the Climate Jargon: Practical Destination Approaches for Climate Action |
Module 4 - Thursday, 27 March, 2025 |
Visitor Economy Management: Balancing Growth and Regenerative Strategies |
Module 5 - Thursday, 03 April, 2025 |
DMOcracy: Stakeholder engagement, co-creation and governance |
Module 6 - Thursday, 10 April, 2025 |
The DEI Journey - Social Sustainability in Tourism |
Module 7 - Thursday, 17 April, 2025 |
Storytelling and Communication Strategies for Regeneration |
Module 8 - Thursday, 24 April, 2025 |
Impact Strategy: Enabling, measuring and reporting on social and environmental transformation |
Module 9 - Thursday, 08 May, 2025 |
Funding for Tomorrow: Developing Regenerative Tax Systems |
Module 10 - Thursday, 15 May, 2025 |
From theory to practice: Strategising and purposing the DMO |
Thursday, 05 June, 2025 |
Graduation |