Learn how to manage destinations through regenerative business models, destination stewardship approaches, and stakeholder engagement methodologies.
We are all under pressure: visitor economies, their host communities, the earth, and the vulnerable. We need a new approach to recover, flourish, and thrive.
Join us on a journey to a new mindset as we:
- Discover regenerative business models
- Explore effective destination stewardship
- Embrace stakeholders through slow learning with industry leaders
What is this course about?
In this course, you will be taken on a 4-month journey to explore and develop a new mindset leveraging the latest in regenerative systems thinking.
You will investigate and learn about new regenerative business models, destination stewardship approaches and stakeholder engagement methodologies that enable DMOs to catalyse investment, generate jobs, develop knowledge, equitably distribute prosperity, and deliver unforgettable visitor experiences.
You will learn from destination leaders, experts and each other, to gain new perspectives on what it entails to create, market and steward future fit destinations.
Who is this online course for?
Tourism and DMO professionals who would like to learn an innovative approach towards destinations management.
Start date: 07 March 2024
Project preparation time: 24 May - 09 June 2024
Graduation: 13 June 2024
Allow 1 hour for pre-Module activities and another hour for homework after each Module. The final project will take about 8 hours.
*Express your interest by sending us an email, and we will provide you with information on payment modalities.
**We invite you to help us support students from low-income countries by donating and gifting 50 euros towards their education. Financially challenged right now, but want to learn? We offer a limited number of scholarships, please contact us HERE, explaining why you would love to learn with us and how you will benefit from our scholarship.
GDS-Movement, ICCA and CityDNA members have 200 euros discount. Contact us HERE to get your discount code.
Chief Executive Officer, GDS-Movement Guy Bigwood
LinkedIn
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Consulting Storyteller, GDS-Movement Melissa Baird
Melissa is a communications specialist whose career has spanned publishing, advertising, brand, and marketing development. She has worked with global NGO’s, local government, major brands and was head of strategy at specialised advertising agency Ogilvy Earth. She is a passionate and dedicated teacher and has also developed a range of environmental literacy materials for use at South African schools. Her work with the GDS-Index began in 2015, and she is now Chief Storyteller and Head of Communications for the GDS-M.
Founding Partner & CCO, Group NAO Peter Rømer Hansen
LinkedIn
Peter has been a key figure in developing destinations and tourism cooperation across Europe. As Executive Vice President of Wonderful Copenhagen, Peter played a lead role in building a strategic and analytical DMO, taking tourism to new levels with Big Tourism and innovation strategies. He is now Founding Partner and CSO at Group NAO, focusing on strategic work in travel, tourism, and urban development.
Peter has been a key figure in developing destinations and tourism cooperation across Europe. As Executive Vice President of Wonderful Copenhagen, Peter played a lead role in building a strategic and analytical DMO, taking tourism to new levels with Big Tourism and innovation strategies. He is now Founding Partner and CSO at Group NAO, focusing on strategic work in travel, tourism, and urban development.
CEO & Founding Partner, Group NAO Signe Jungersted
LinkedIn
Signe Jungersted is CEO and partner in innovation and strategy agency Group NAO. NAO works with strategic transformation and innovation within the experience and visitor economy. Projects include 101sustainableideas.com with Gothenburg and Power of Community with European Cities Marketing.
Signe Jungersted is CEO and partner in innovation and strategy agency Group NAO. NAO works with strategic transformation and innovation within the experience and visitor economy. Projects include 101sustainableideas.com with Gothenburg and Power of Community with European Cities Marketing.
Consultant, #MEET4IMPACT; Regenerative Tourism Consultant APAC Region, GDS-Movement Jessica Vandy
LinkedIn
Jessica is an international collaboration partner at #MEET4IMPACT, developing social impact strategies for destinations. With 18 years in the sector, Jessica specializes in social impact, sustainability, events, and communications. She is also founder of The Tenth Letter, a consultancy focused on regenerative tourism and events.
Jessica is an international collaboration partner at #MEET4IMPACT, developing social impact strategies for destinations. With 18 years in the sector, Jessica specializes in social impact, sustainability, events, and communications. She is also founder of The Tenth Letter, a consultancy focused on regenerative tourism and events.
Professor of Sustainability Marketing, University of Surrey Dr. Xavier Font
LinkedIn
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, specializing in sustainable tourism production and consumption. He has consulted for several UN agencies, the International Finance Corporation, the European Commission, national tourist boards, and industry leaders.
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, specializing in sustainable tourism production and consumption. He has consulted for several UN agencies, the International Finance Corporation, the European Commission, national tourist boards, and industry leaders.
Consulting Futurist, GDS-Movement Ed Gillespie
LinkedIn
Ed Gillespie is a keynote speaker, writer, futurist, and serial entrepreneur. He is the Consulting Futurist at GDS-Movement, a facilitator at the Forward Institute, and a a Trustee of Energy Revolution. Ed co-hosts the Itunes chart-topping podcasts 'Jon Richardson and the Futurenauts' and 'The Great Humbling'. He’s also a founder investor and former Chair of online rail business Loco2, now Rail Europe.
Ed Gillespie is a keynote speaker, writer, futurist, and serial entrepreneur. He is the Consulting Futurist at GDS-Movement, a facilitator at the Forward Institute, and a a Trustee of Energy Revolution. Ed co-hosts the Itunes chart-topping podcasts 'Jon Richardson and the Futurenauts' and 'The Great Humbling'. He’s also a founder investor and former Chair of online rail business Loco2, now Rail Europe.
Guest Speakers
Over 20 guest speakers from destination management organisations around the world!
What our students say
'Brilliant up to date global resources'
I was fortunate to take the GDS Regenerative Events course in April 2023; the learnings and teaching style inspired my desire for more regenerative knowledge. I didn’t hesitate to sign up for the Regenerative Destination Management course because it had everything I was looking for: regularly scheduled classes, a fantastic line-up of faculty, many of whom I’ve admired from afar but never thought I’d meet let alone get small group tuition from, brilliant up to date global resources and case studies every week and the amazing atmosphere of learning alongside fellow international tourism industry peers. I highly recommend this course to take your education to the next level.
'Highly recommended'
This course provides access to the brightest and most driven minds in our field, and I am grateful to now count the sustainability leaders at DMOs around the world not only as peers, but as friends.
'Enlightening and Catalysing'
It gave me the opportunity to develop something completely new and not to lean on our previous practices.
'One of the best decisions this year'
The knowledge I gained will enrich my professional and personal life.
'I look forward to applying the insights'
You get to know regenerative destination management from all its facets. The many international examples and testimonials make it very practical.
'A real eye opener'
After seven training sessions, I am amazed by the content presented, and the variety of professional speakers and practical examples. The course is structured with a common thread so that I am already well prepared to put it into practice; I will definitely bring the course content into my work and use it to exchange ideas with colleagues. Last, but not least, forming a network with the other students adds enormous value for me.
'It’s a great place to build network'
I wholeheartedly recommend this course from Global Destination Sustainability Movement (GDS-Movement). It's a transformative journey, diving into sustainability, regenerative principles and ways tourism can be a changemaker and a force for good. It’s a great programme, with a variety of interesting themes, very knowledgeable faculty, and inspiring guest speakers. And it’s a great place to build a network with other DMOs around the world.
Modules scheduled at 08.30 - 11.00 am CET
Click HERE to check how it works with your time zone.
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Module 1 - Thursday, 07 March, 2024 |
An introduction to the Regenerative Revolution |
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Module 2 - Thursday, 14 March, 2024 |
Building Capacity: Tactical approaches to accelerating transformation |
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Module 3 - Thursday, 21 March, 2024 |
Demystifying the Climate Jargon: Practical Destination Approaches for Climate Action |
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Module 4 - Thursday, 28 March, 2024 |
DMOcracy: Stakeholder engagement, co-creation and governance |
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Module 5 - Thursday, 11 April, 2024 |
Impact Strategy: Enabling, measuring and reporting on social and environmental transformation |
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Module 6 - Thursday, 18 April, 2024 |
Big IDEAs - Social Sustainability in Tourism |
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Module 7 - Thursday, 25 April, 2024 |
Events as a Driver for Good. Regenerative MICE Strategies |
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Module 8 - Thursday, 02 May, 2024 |
Funding for Tomorrow: Developing Regenerative Tax Systems |
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Module 9 - Wednesday, 08 May, 2024 |
Storytelling and Communication Strategies for Regeneration |
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Module 10 - Thursday, 23 May, 2024 |
From theory to practice: Strategising and purposing the DMO |
Thursday, 13 June, 2024 |
Graduation |