In this dynamic and fun Masterclass we will explore traditional communication strategies and how they can be applied to communicating sustainability and enhance its purpose.
- You will be introduced to remarkable examples of storytelling by destinations and brands that inspire and elevate sustainability and make it accessible to broader audiences.
- We will explore behaviour change methodologies and storytelling tools.
- This new knowledge will help you to lead the development and implementation of more engaging and purposeful communication that will catalyse the environmental, economic and social regeneration of your destination.
What is this course about?
In this Masterclass you will be taken on a 4-Module journey that explores the latest examples and best practices from destinations that are investing in authentic sustainability stories.
Who is this online course for?
Designed for marketing and communications' professionals to build skills and capacity in storytelling with purpose and can help deliver results in a DMOs sustainability strategy.
Start date: 2 May, 2023
End date: 6 June, 2023
(see the full schedule at the bottom of this page)
Live sessions are 2 hours, 1.00 - 3.00 pm CET. Allow 1 hour for pre-Module activities and another hour for homework after each Module.
The final project will take about 8 hours.
You will have access to the course content on the learning management system for 2 months after finishing the course.
*GDS-Movement, ICCA and CityDNA members have 100 euros discount. Contact us HERE to get your discount code.
**We invite you to help us support students from low-income countries by donating and gifting 50 euros towards their education. Financially challenged right now, but want to learn? We offer a limited number of scholarships, please contact us HERE, explaining why you would love to learn with us and how you will benefit from our scholarship.
Chief Storyteller , GDS-Movement
Chief Changemaker, GDS-Movement
Co-Founder & CEO, CrowdRiff
GM PR, Social and Partnerships, Tourism New Zealand
Director of Marketing, VisitOSLO
Senior Advisor, Helsinki Partners
Professor of Sustainability Marketing, University of Surrey
Dr. Xavier Font
Head of Visit Iceland
Sigríður Dögg Guðmundsdóttir
Founder & Chief Strategist, GLP Films
Tuesday, 2 May, 1 - 3 pm CET
The Power of Story: Rethinking Communication
Tuesday, 9 May, 1 - 3 pm CET
Sustainability Marketing: The Tools Behind Brand Building, Story Telling and Behaviour Change
Tuesday, 16 May, 1 - 3 pm CET
Tuesday, 6 June, 1 - 3 pm CET