Learn how to manage destinations through regenerative business models, destination stewardship approaches, and stakeholder engagement methodologies.
We are all under pressure: visitor economies, their host communities, the earth, and the vulnerable. We need a new approach to recover, flourish, and thrive.
Join us on a journey to a new mindset as we:
- Discover regenerative business models
- Explore effective destination stewardship
- Embrace stakeholders through slow learning with industry leaders
What is this course about?
In this course, you will be taken on a 4-month journey to explore and develop a new mindset leveraging the latest in regenerative systems thinking.
You will investigate and learn about new regenerative business models, destination stewardship approaches and stakeholder engagement methodologies that enable DMOs to catalyse investment, generate jobs, develop knowledge, equitably distribute prosperity, and deliver unforgettable visitor experiences.
You will learn from destination leaders, experts and each other, to gain new perspectives on what it entails to create, market and steward future fit destinations.
Who is this online course for?
Tourism and DMO professionals who would like to learn an innovative approach towards destinations management.
Start date: 31 August 2023
Project preparation time: 9 November - 30 November 2023
Graduation: 30 November 2023
Allow 1 hour for pre-Module activities and another hour for homework after each Module. The final group project will take about 8 hours.
Download the full curriculum HERE
*GDS-Movement, ICCA and CityDNA members have 200 euros discount. Contact us HERE to get your discount code.
**We invite you to help us support students from low-income countries by donating and gifting 50 euros towards their education. Financially challenged right now, but want to learn? We offer a limited number of scholarships, please contact us HERE, explaining why you would love to learn with us and how you will benefit from our scholarship.

Chief Changemaker, GDS-Movement
Guy Bigwood

Chief Storyteller , GDS-Movement
Melissa Baird

Founding Partner & CCO, Group NAO
Peter Rømer Hansen

CEO & Founding Partner, Group NAO
Signe Jungersted

Consultant, #Meet4Impact
Jessica Vandy

Professor of Sustainability Marketing, University of Surrey
Dr. Xavier Font

Resident Futurist, GDS-Movement
Ed Gillespie

Guest Speakers
What our students say

'One of the best decisions this year'

'Highly recommended'

'Enlightening and Catalysing'

'I look forward to applying the insights'

'A real eye opener'

'It’s a great place to build network'
All Modules scheduled at 3:30 - 6:00 pm CET
Click HERE to check how it works with your time zone.
Module 1 - Thursday, 31 August, 2023 |
An introduction to the Regenerative Revolution |
Module 2 - Thursday, 7 September, 2023 |
Impact Strategy: Enabling, measuring and reporting on social and environmental transformation |
Module 3 - Thursday, 14 September, 2023 |
DMOcracy: Stakeholder engagement, co-creation and governance |
Module 4 - Thursday, 21 September, 2023 |
Building Capacity: Tactical approaches to accelerating transformation |
Module 5 - Thursday, 28 September, 2023 |
Destination Climate Strategies |
Module 6 - Thursday, 5 October, 2023 |
More than Green: Social Impact Strategies |
Module 7 - Thursday, 12 October, 2023 |
Funding for tomorrow: developing regenerative funding and tax systems |
Module 8 - Thursday, 26 October, 2023 |
Events as a Driver for Good. Regenerative MICE Strategies |
Module 9 - Thursday, 2 November, 2023 |
Storytelling and Communication Strategies for Regeneration |
Module 10 - Thursday, 9 November, 2023 |
From theory to practice: Strategising and purposing the DMO |
Thursday, 30 November, 2023 |
Graduation |