Storytelling and Communication Strategies for Regeneration Masterclass
A Framework for inspiring positive change
Great stories don’t just inform - they inspire, connect, and move people to act.
In a world where regeneration and sustainability need real progress, knowing how to communicate your message powerfully makes all the difference.
Learn how to:
- Build story-led strategies that reflect your mission and values
- Identify and speak directly to the audiences that matter most
- Use simple tools to shape, test, and evolve your narrative
- Apply behaviour change thinking to storytelling
- Develop a plan that supports long-term regeneration impact
What will you learn at this course?
The Course is structured around four modules:
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Explore how storytelling shapes perceptions and inspires change, with tools to define audiences, narrative goals, and the principles of regenerative communication.
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Learn to align storytelling with organisational purpose and brand identity, using frameworks to develop narratives that are clear, consistent, and values-driven.
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Apply insights from global case studies and behaviour change science to co-create stories that resonate, engage, and motivate real-world action.
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Develop a practical storytelling plan through peer feedback, coaching, and risk assessment tools, and begin forming a local storytelling community of practice.
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Who is this Masterclass for?
Designed for marketing and communications professionals who want to turn their ideas into action through storytelling that truly lands. This Masterclass blends creative strategy with practical tools to help teams deliver results for their DMO (Destination Management Organisation) sustainability strategy.
This in-house Masterclass is scheduled based on the client's wishes and faculty members' availability.
| Hybrid | 1.5 days in-person + 1 online class. |
| In-person | 2 days in-person. |
Lead Storyteller, GDS-Movement Betsy Reed
LinkedIn
Betsy is a leadership coach, sustainability advisor, teacher, author, and storyteller with 20 years of experience across five continents. She lead campaigns for governments, NGOs, and businesses. Past roles include Head of Campaigns at Zero Waste Scotland and Director at Grayling. Betsy is currently Head Tutor at the Cambridge University Institute for Sustainability Leadership.
Betsy is a leadership coach, sustainability advisor, teacher, author, and storyteller with 20 years of experience across five continents. She lead campaigns for governments, NGOs, and businesses. Past roles include Head of Campaigns at Zero Waste Scotland and Director at Grayling. Betsy is currently Head Tutor at the Cambridge University Institute for Sustainability Leadership.
Chief Executive Officer, GDS-Movement Guy Bigwood
LinkedIn
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Co-Founder & CEO, CrowdRiff Dan Holowack
LinkedIn
Dan Holowack is Co-Founder & CEO of CrowdRiff and Localhood.com. Hundreds of destinations worldwide use CrowdRiff’s UGC and storytelling platform to shape travel and empower local communities. The visual stories created through CrowdRiff inspire both locals and visitors to discover new experiences, near and far.
Dan Holowack is Co-Founder & CEO of CrowdRiff and Localhood.com. Hundreds of destinations worldwide use CrowdRiff’s UGC and storytelling platform to shape travel and empower local communities. The visual stories created through CrowdRiff inspire both locals and visitors to discover new experiences, near and far.
GM PR, Social and Partnerships, Tourism New Zealand Lauren Vosper
LinkedIn
With 20 years of experience, Lauren Vosper has directed communication and brand marketing strategy for some of the world’s biggest brands. Known for her creativity, passion, and activism, Lauren is a changemaker who helps brands, movements, and individuals take a stand, become relevant, and drive meaningful change for good.
With 20 years of experience, Lauren Vosper has directed communication and brand marketing strategy for some of the world’s biggest brands. Known for her creativity, passion, and activism, Lauren is a changemaker who helps brands, movements, and individuals take a stand, become relevant, and drive meaningful change for good.
Director of Marketing, VisitOSLO Anne-Signe Fagereng
LinkedIn
With an MA in Economics and Politics from the University of Edinburgh, Anne-Signe has 18 years of experience in digital marketing and storytelling, working with companies like Google and Schibsted. Travel passionate, she has lived in Singapore, Eswatini, Scotland, and Ireland. I’ve now happily settled in Oslo, the capital of Norway.
With an MA in Economics and Politics from the University of Edinburgh, Anne-Signe has 18 years of experience in digital marketing and storytelling, working with companies like Google and Schibsted. Travel passionate, she has lived in Singapore, Eswatini, Scotland, and Ireland. I’ve now happily settled in Oslo, the capital of Norway.
Senior Advisor, Helsinki Partners Birgit Liukkonen
LinkedIn
Birgit Liukkonen is a Senior Advisor at Helsinki Partners, responsible for the development, communications and marketing of the digital service Think Sustainably that helps locals and visitors choose more sustainable ways of living urban life. Birgit has previously worked with digital marketing, and has been leading the MyHelsinki.fi website as Managing Editor.
Birgit Liukkonen is a Senior Advisor at Helsinki Partners, responsible for the development, communications and marketing of the digital service Think Sustainably that helps locals and visitors choose more sustainable ways of living urban life. Birgit has previously worked with digital marketing, and has been leading the MyHelsinki.fi website as Managing Editor.
Professor of Sustainability Marketing, University of Surrey Dr. Xavier Font
LinkedIn
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, specializing in sustainable tourism production and consumption. He has consulted for several UN agencies, the International Finance Corporation, the European Commission, national tourist boards, and industry leaders.
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, specializing in sustainable tourism production and consumption. He has consulted for several UN agencies, the International Finance Corporation, the European Commission, national tourist boards, and industry leaders.
Head of Visit Iceland Sigríður Dögg Guðmundsdóttir
LinkedIn
Sigríður Dögg Guðmundsdóttir is the Head of Visit Iceland, promoting the destination since 2010. She previously worked at Visit Reykjavík and managed the Vatnajökull Region tourism cluster in Southeast Iceland. Before her tourism career, she was a journalist at Fréttablaðið, Iceland’s largest newspaper.
Sigríður Dögg Guðmundsdóttir is the Head of Visit Iceland, promoting the destination since 2010. She previously worked at Visit Reykjavík and managed the Vatnajökull Region tourism cluster in Southeast Iceland. Before her tourism career, she was a journalist at Fréttablaðið, Iceland’s largest newspaper.
Consulting Futurist, GDS-Movement Ed Gillespie
LinkedIn
Ed Gillespie is a keynote speaker, writer, futurist, and serial entrepreneur. He is the Consulting Futurist at GDS-Movement, a facilitator at the Forward Institute, and a a Trustee of Energy Revolution. Ed co-hosts the Itunes chart-topping podcasts 'Jon Richardson and the Futurenauts' and 'The Great Humbling'. He’s also a founder investor and former Chair of online rail business Loco2, now Rail Europe.
Ed Gillespie is a keynote speaker, writer, futurist, and serial entrepreneur. He is the Consulting Futurist at GDS-Movement, a facilitator at the Forward Institute, and a a Trustee of Energy Revolution. Ed co-hosts the Itunes chart-topping podcasts 'Jon Richardson and the Futurenauts' and 'The Great Humbling'. He’s also a founder investor and former Chair of online rail business Loco2, now Rail Europe.
"Truly Understanding Our Target Audience"
"One of the key takeaways for me was the importance of communicating just one message at a time, tailored to a specific audience. The masterclass has equipped me with advanced storytelling tools and techniques that will help us engage our audience more effectively. "Know your audience" should become a reflex in our communication from now on."
Would you like more information?
You can schedule a meeting with Giulia, our GDS-Academy Coordinator. We will provide more information on the product(s) you are interested in.