In this dynamic and fun Masterclass we will explore traditional communication strategies and how they can be applied to communicating sustainability and enhance its purpose.
- You will be introduced to remarkable examples of storytelling by destinations and brands that inspire and elevate sustainability and make it accessible to broader audiences.
- We will explore behaviour change methodologies and storytelling tools.
- This new knowledge will help you to lead the development and implementation of more engaging and purposeful communication that will catalyse the environmental, economic and social regeneration of your destination.
What is this course about?
In this Masterclass you will be taken on a 4-Module journey that explores the latest examples and best practices from destinations that are investing in authentic sustainability stories.
Who is this online course for?
Designed for marketing and communications' professionals to build skills and capacity in storytelling with purpose and can help deliver results in a DMOs sustainability strategy.
In-house Masterclasses are scheduled based on the client's wishes and faculty members' availability. We recommend covering one Module per week.
Allow 1 hour for pre-Module activities and another hour for homework after each Module. The final project will take about 8 hours.
You will have access to the course content on the learning management system for 2 months after finishing the course.
Pricing
This in-house masterclass is available upon request.

Chief Storyteller , GDS-Movement
Melissa Baird

Chief Changemaker, GDS-Movement
Guy Bigwood

Co-Founder & CEO, CrowdRiff
Dan Holowack

GM PR, Social and Partnerships, Tourism New Zealand
Lauren Vosper

Director of Marketing, VisitOSLO
Anne-Signe Fagereng

Senior Advisor, Helsinki Partners
Birgit Liukkonen

Professor of Sustainability Marketing, University of Surrey
Dr. Xavier Font

Head of Visit Iceland
Sigríður Dögg Guðmundsdóttir

Founder & Chief Strategist, GLP Films
Rob Holmes

Resident Futurist, GDS-Movement
Ed Gillespie
Schedule |
Modules |
Customised & upon request |
Module 1 The Power of Story: Rethinking Communication |
Customised & upon request |
Module 2 Sustainability Marketing: The Tools Behind Brand Building, Story Telling and Behaviour Change |
Customised & upon request |
Module 3 |
Customised & upon request |
Module 4 |