In just four Modules, this dynamic and fun Masterclass will take you on a journey to explore how sustainability can be applied to traditional communication strategies to enhance your impact!
You will gain new knowledge, skills and understanding to help you inspire your key audiences.
- You will be introduced to remarkable examples of storytelling by destinations and brands that integrate sustainability seamlessly into their overall brand to inspire a broad range of audiences.
- You will explore behaviour change methodologies and storytelling tools to better connect to audiences and inspire them.
- You will acquire new knowledge and gain practice in applying it to help you develop and implement more engaging, purposeful communication that will catalyse the environmental, economic and social regeneration of your destination.
What will you learn at this course?
Increased Knowledge
of sustainable brand marketing techniques and best practices, plus tactics to influence sustainable behaviours.
An expanded toolkit
of approaches and tools that will support you to persuade, influence and inspire your key audiences.
Enhanced storytelling skills
that will support you in building and inspiring audiences when communicating about your destination.
Who is this Masterclass for?
Designed for marketing and communications professionals to help them enhance existing skills and build new skills and capacity in using storytelling about sustainability to deliver results for their DMO (Destination Management Organisation) sustainability strategy.
In-house Masterclasses are scheduled based on the client's wishes and faculty members' availability.
| Hybrid |
1 online module: 2.5 hours. |
| In-person | Two days: 8 hours each, covering 2 modules per day. |
For the hybrid and the in-person format, we suggest a two to four weeks break between both interactions.
Allow 1 hour for pre-module activities and another hour for homework after each module.
Pricing
In-house masterclass details are available upon request.
Lead Storyteller, GDS-Movement Betsy Reed
LinkedIn
Betsy is a leadership coach, sustainability advisor, teacher, author, and storyteller with 20 years of experience across five continents. She lead campaigns for governments, NGOs, and businesses. Past roles include Head of Campaigns at Zero Waste Scotland and Director at Grayling. Betsy is currently Head Tutor at the Cambridge University Institute for Sustainability Leadership.
Betsy is a leadership coach, sustainability advisor, teacher, author, and storyteller with 20 years of experience across five continents. She lead campaigns for governments, NGOs, and businesses. Past roles include Head of Campaigns at Zero Waste Scotland and Director at Grayling. Betsy is currently Head Tutor at the Cambridge University Institute for Sustainability Leadership.
Chief Executive Officer, GDS-Movement Guy Bigwood
LinkedIn
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Co-Founder & CEO, CrowdRiff Dan Holowack
LinkedIn
Dan Holowack is Co-Founder & CEO of CrowdRiff and Localhood.com. Hundreds of destinations worldwide use CrowdRiff’s UGC and storytelling platform to shape travel and empower local communities. The visual stories created through CrowdRiff inspire both locals and visitors to discover new experiences, near and far.
Dan Holowack is Co-Founder & CEO of CrowdRiff and Localhood.com. Hundreds of destinations worldwide use CrowdRiff’s UGC and storytelling platform to shape travel and empower local communities. The visual stories created through CrowdRiff inspire both locals and visitors to discover new experiences, near and far.
GM PR, Social and Partnerships, Tourism New Zealand Lauren Vosper
LinkedIn
With 20 years of experience, Lauren Vosper has directed communication and brand marketing strategy for some of the world’s biggest brands. Known for her creativity, passion, and activism, Lauren is a changemaker who helps brands, movements, and individuals take a stand, become relevant, and drive meaningful change for good.
With 20 years of experience, Lauren Vosper has directed communication and brand marketing strategy for some of the world’s biggest brands. Known for her creativity, passion, and activism, Lauren is a changemaker who helps brands, movements, and individuals take a stand, become relevant, and drive meaningful change for good.
Director of Marketing, VisitOSLO Anne-Signe Fagereng
LinkedIn
With an MA in Economics and Politics from the University of Edinburgh, Anne-Signe has 18 years of experience in digital marketing and storytelling, working with companies like Google and Schibsted. Travel passionate, she has lived in Singapore, Eswatini, Scotland, and Ireland. I’ve now happily settled in Oslo, the capital of Norway.
With an MA in Economics and Politics from the University of Edinburgh, Anne-Signe has 18 years of experience in digital marketing and storytelling, working with companies like Google and Schibsted. Travel passionate, she has lived in Singapore, Eswatini, Scotland, and Ireland. I’ve now happily settled in Oslo, the capital of Norway.
Senior Advisor, Helsinki Partners Birgit Liukkonen
LinkedIn
Birgit Liukkonen is a Senior Advisor at Helsinki Partners, responsible for the development, communications and marketing of the digital service Think Sustainably that helps locals and visitors choose more sustainable ways of living urban life. Birgit has previously worked with digital marketing, and has been leading the MyHelsinki.fi website as Managing Editor.
Birgit Liukkonen is a Senior Advisor at Helsinki Partners, responsible for the development, communications and marketing of the digital service Think Sustainably that helps locals and visitors choose more sustainable ways of living urban life. Birgit has previously worked with digital marketing, and has been leading the MyHelsinki.fi website as Managing Editor.
Professor of Sustainability Marketing, University of Surrey Dr. Xavier Font
LinkedIn
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, specializing in sustainable tourism production and consumption. He has consulted for several UN agencies, the International Finance Corporation, the European Commission, national tourist boards, and industry leaders.
Dr. Xavier Font is professor of Sustainability Marketing at the University of Surrey, specializing in sustainable tourism production and consumption. He has consulted for several UN agencies, the International Finance Corporation, the European Commission, national tourist boards, and industry leaders.
Head of Visit Iceland Sigríður Dögg Guðmundsdóttir
LinkedIn
Sigríður Dögg Guðmundsdóttir is the Head of Visit Iceland, promoting the destination since 2010. She previously worked at Visit Reykjavík and managed the Vatnajökull Region tourism cluster in Southeast Iceland. Before her tourism career, she was a journalist at Fréttablaðið, Iceland’s largest newspaper.
Sigríður Dögg Guðmundsdóttir is the Head of Visit Iceland, promoting the destination since 2010. She previously worked at Visit Reykjavík and managed the Vatnajökull Region tourism cluster in Southeast Iceland. Before her tourism career, she was a journalist at Fréttablaðið, Iceland’s largest newspaper.
Consulting Futurist, GDS-Movement Ed Gillespie
LinkedIn
Ed Gillespie is a keynote speaker, writer, futurist, and serial entrepreneur. He is the Consulting Futurist at GDS-Movement, a facilitator at the Forward Institute, and a a Trustee of Energy Revolution. Ed co-hosts the Itunes chart-topping podcasts 'Jon Richardson and the Futurenauts' and 'The Great Humbling'. He’s also a founder investor and former Chair of online rail business Loco2, now Rail Europe.
Ed Gillespie is a keynote speaker, writer, futurist, and serial entrepreneur. He is the Consulting Futurist at GDS-Movement, a facilitator at the Forward Institute, and a a Trustee of Energy Revolution. Ed co-hosts the Itunes chart-topping podcasts 'Jon Richardson and the Futurenauts' and 'The Great Humbling'. He’s also a founder investor and former Chair of online rail business Loco2, now Rail Europe.
Schedule |
Modules |
Customised & upon request |
Module 1 The Power of Story: Rethinking Communication |
Customised & upon request |
Module 2 Sustainability Marketing: The Tools Behind Brand Building, Story Telling and Behaviour Change |
Customised & upon request |
Module 3 |
Customised & upon request |
Module 4 |
What our clients say about us
"Truly Understanding Our Target Audience"
"One of the key takeaways for me was the importance of communicating just one message at a time, tailored to a specific audience. The masterclass has equipped me with advanced storytelling tools and techniques that will help us engage our audience more effectively. "Know your audience" should become a reflex in our communication from now on."
Would you like more information?
You can schedule a meeting with Giulia, our GDS-Academy Coordinator. We will provide more information on the product(s) you are interested in.