The COVID-19 pandemic has had profound human and economic consequences on the events sector, questioning the industry’s resilience and future. Events as we knew them no longer exist. Far from pushing the sustainability agenda to the bottom of the list, the current crisis is demanding a “systems reset” that requires a new safe, resilient, inclusive and zero carbon growth model.

This requires a paradigm shift in in how events are designed, implemented, and measured. We call this the Regenerative Revolution. 

In this inspirational and fun Masterclass you will be:

  • provoked and guided towards an approach to event design that acts, within planetary boundaries, rebuilds society, and regenerates nature.
  • moved from a sustainability viewpoint to a regenerative approach to event management.
  • using the Hannuwa approach, we will explore strategy development, to stakeholder engagement, circular economy, regenerative food approaches, social impact, measurement, and reporting. 
  • The theory will be enlightened with presentations from leading event sustainability practitioners from leading global agencies, corporates and associations.

What is this course about?

Sustainability is no longer an optional add-on. Instead, events need to be intentionally designed to create and leave a long-term impact on their participants and host communities. In this fun, engaging, and dynamic course, you will gain an understanding Regenerative events Framework and will have a chance to develop and create your own regenerative event plan.  

Who is this course for? 

Designed for event professionals who want to rethink, reimagine and redefine how their events are produced and the impact they manifest for their stakeholders. 

In-house Masterclasses are scheduled based on the client's wishes and faculty members' availability. We recommend covering one Module per week.

Live sessions are 2.5 hours. Allow 1 hour for pre-Module activities and another hour for homework after each Module. The final project will take about 8 hours.

You will have access to the course content on the learning management system for 2 months after finishing the course.


This in-house masterclass is available upon request.

Chief Changemaker, GDS-Movement

Guy Bigwood

For the last 15 years, Guy has been delivering award-winning consulting services focused on helping cities, governments, corporations and associations step up, scale up and speed up their sustainability programmes and regenerative practices. Guy’s pioneering work has been recognised with 22 sustainability awards including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.

Senior Changemaker, GDS-Movement

Claudia van't Hullenaar

Claudia helps advance the transition to conscious and regenerative leadership and businesses. She is also a founder of Sustained Impact as well as a Senior Changemaker at the GDS Movement. Claudia combines 25 years multi-disciplinary, cross functional business and sustainability experience including an 11-year tenure at a Fortune 500 IT company. Here she designed and led the implementation of an award-winning corporate event sustainability strategy. Her passion lies in human potential and genuine transformation, and facilitating collaborative processes for societal impact.

Customised &
upon request

Module 1 

Regenerative Business: An introduction

Customised &
upon request

Module 2
Regenerative Events Framework Introducing Hannuwa 

Customised &
upon request

Module 3
Footprints to Handprints Increasing and Measuring Impact

Customised &
upon request

Module 4
Application. Develop and Create Your Own Regenerative Event Plan