Impact Strategy and Measurement Masterclass
Design and implement a robust legacy and impact strategy for events that truly matter.
Currently, only a small number of destinations have clearly defined legacy and impact strategies and use outcome and impact indicators to monitor their non-financial performance.
Creating meaningful impact through events is no longer optional - it’s essential.
This course, designed and delivered in partnership with #MEET4IMPACT, helps destination professionals:
The Course is structured around four modules and an optional one:
Understand the foundations of social impact, including legacy, principles of impact management, and how events serve as catalysts for change.
Discover how strategic alignment and vision setting at destination, city, and national levels build internal capacity to catalyse sustainable impact.
Learn how to develop stakeholder strategies, foster an impact ecosystem, and implement impactful projects through effective planning and engagement.
Dive into frameworks, methodologies, and tools for measuring, analysing, and communicating impact in alignment with global goals and storytelling best practices.
Choose from targeted areas such as legacy strategy development, forming an impact ecosystem, SDG alignment, or building impact dashboards.
This in-house Masterclass is designed for DMOs and CVBs looking to upskill their teams to work collaboratively across departments and partner organisations to design legacy strategies and measure their business events' impact.
This in-house Masterclass is scheduled based on the client's wishes and faculty members' availability.
Online |
4 online modules: 2.5 hours each. |
Hybrid |
2 online modules: 2.5 hours each. |
In-person | Two days: 8 hours each, covering 2 modules per day. |
You can schedule a meeting with Giulia, our GDS-Academy Coordinator. We will provide more information on the product(s) you are interested in.