Currently, only a small number of destinations have clearly defined legacy and impact strategies and use outcome and impact indicators to monitor their non-financial performance.
Go to the next level of performance: learn the latest social impact theories and approaches to enable you to develop a robust impact strategy and implement measurement processes to monitor and report on how your organisation delivers long-term value for all stakeholders in your destination.  

The masterclass is divided into 4 modules that will redefine, refocus and refresh perspective on how to approach a legacy planning and impact strategy. 

  • You will learn how to develop a legacy and impact strategy around the hosting of business events
  • how to implement it 
  • and how to measure this impact in order to maximize your destination’s overall performance in achieving environmental and social goals. 

Optional: Module 5: CREATING Impact

While Modules 1-4 are standardized for all participants, each participating DMO will be offered the opportunity to invest in additional training and support, according to their own needs and unique situation.

Designed and delivered in partnership with

What is this course about?

In this dynamic and fun series of workshops, Genevieve and her team will put their 20+ years of experience forward, guiding you through your impact journey. Using innovative tools and technology such as digital post its, co-creation brainstorm sessions, the theory of change structure and interactive quizzes coupled with short lectures, and case study interviews by experts, the workshops will be the perfect place to start building your social impact management and measurement strategy.

Who is this online course for? 

Designed for destination professionals who need to develop a robust impact strategy and implement measurement processes to monitor performance.


In-house Masterclasses are scheduled based on the client's wishes and faculty members' availability. We recommend having 2 weeks between each Module.

Live sessions are 2.5 hours. Allow 1 hour outside of class for pre-reading/listening and post-session homework for each module.  

You will have access to the course content on the learning management system for 2 months after finishing this course. 


This in-house masterclass is available upon request.

CEO, #Meet4Impact

Geneviève Leclerc

Geneviève has over 25 years of global experience in congress management and strategic consultancy for associations and destinations. She works as a content curator, facilitator, speaker and trainer with the association meetings and business tourism industry and is specialized in sustainability and social impact practices.  Geneviève is passionate about applying design thinking practices to accompany organizations through innovation. She has founded her current organization, #MEET4IMPACT, in 2019 with the vision of transforming the business tourism industry by generating a movement to create positive societal impact with its actors and their events.

Consultant, #Meet4Impact

Jessica Vandy

Jessica is an international collaboration partner at #Meet4Impact supporting the development of social impact strategies within destinations. She is also a founder of The Tenth Letter, a New Zealand-based consultancy that supports the tourism and events sector with developing and implementing strategies for achieving a regenerative future. Jessica has spent the last eighteen years working in the tourism, events and business events sector in Australia and New Zealand. She consults on social impact, sustainability, events, and communications.

Chief Changemaker, GDS-Movement

Guy Bigwood

For the last 15 years, Guy has been delivering award-winning consulting services focused on helping cities, governments, corporations and associations step up, scale up and speed up their sustainability programmes and regenerative practices. Guy’s pioneering work has been recognised with 22 sustainability awards including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.

Changemaker, GDS-Movement

Alexis Keleruk

After working in tourism and events for over 10 years, Alexis set out to bring change to the industry by making positive social and environmental impacts the foundation of events and tourism. Her ethos comes from a place of personal experience. Alexis is also an international collaboration partner at #Meet4Impact supporting the development of social impact strategies within destinations. Although she graduated from Simon Fraser University, she found her best education has been her life experiences of global travel and working abroad in Africa, Colombia and the Philippines. Tourism is a very powerful tool to help solve global inequality and enact environmental change.

Consultant, #Meet4Impact

Fathma Khalid

Fathma is a Social Impact Measurement Consultant, working with businesses and organisations to track and measure the social impact they create. She is also an international collaboration partner at #Meet4Impact supporting the development of social impact strategies within destinations. Experienced with methods including Social Return on Investment, Logical Frameworks and Theory of Change, Fathma prioritises understanding the key indicators needed to determine success and building them into a compelling story.

Customised &
upon request

Module 1
Exploring Impact

Customised &
upon request

Module 2
Catalysing Impact

Customised &
upon request

Module 3
Communicating Impact

Customised &
upon request

Module 4
Measuring Impact

Future Pathways: 
Creating Impact

The following optional pathways: 

1) Developing or strengthening your « legacy planning » strategy 

2) Mobilize your sectors and ecosystem to form an impact ecosystem 

3) Developing an SDG alignment strategy 

4) Building an impact-focused dashboard with objectives and KPIs 

Or a customized mandate as needed.