Course Description
Currently, only a small number of destinations have clearly defined legacy and impact strategies and use outcome and impact indicators to monitor their non-financial performance. Go to the next level of performance: learn the latest social impact theories and approaches to enable you to develop a robust impact strategy and implement measurement processes to monitor and report on how your organisation delivers long-term value for all stakeholders in your destination.
The masterclass is divided into 4 modules that will redefine, refocus and refreshing perspective on how to approach a legacy planning and impact strategy. You will learn how to develop a legacy and impact strategy around the hosting of business events, how to implement it and how to measure this impact in order to maximize your destination’s overall performance in achieving environmental and social goals.
Optional: Module 5: CREATING Impact
While Modules 1-4 are standardized for all participants, each participating DMO will be offered the opportunity to invest in additional training and support, according to their own needs and unique situation.
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Outcome #1
Learn key concepts of social impact theory and principles, and how these can be integrated into the destination’s events and tourism sector
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Outcome #2
Understand how to use recognized frameworks and develop a legacy and impact approach that involves a broad ecosystem.
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Outcome #3
Apply the basics towards measuring the impact of your destination strategy and communicating long term value for all stakeholders. Develop goals and actions towards your destination’s impact strategy for business events.
Teaching Methodology
In this dynamic and fun series of workshops, Genevieve and her team will put their 20+ years of experience forward, guiding you through your impact journey. Using innovative tools and technology such as digital post its, co-creation brainstorm sessions, the theory of change structure and interactive quizzes coupled with short lectures, and case study interviews by experts, the workshops will be the perfect place to start building your social impact management and measurement strategy.
Schedule and Time Commitment
In-house Masterclasses are scheduled based on the client wishes and availability of the faculty members. We recommend covering one Module per week and leave a minimum of two weeks between 3 and 4.
Live sessions are 2.5 hours. Allow 1 hour outside of class for pre-reading/listening and post-session homework for each module.
You will have access to the course content on the learning management system for 2 months after finishing this course.
Pricing
This in-house masterclass is available upon request.

CEO, #MEET4IMPACT
Geneviève Leclerc

Senior Changemaker
Rebecca Johnson

Founder, Social Impact Reporting
Fathma Khalid

Changemaker, GDS-Movement
Jessica Vandy

CEO, eko6
Sebastien Turbot

Chief Changemaker
Guy Bigwood

Consultant
Loren Christie

Changemaker North America
Alexis Keleruk
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1
Introduction to Impact Strategy and Measurement Masterclass
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Impact Strategy and Measurement Masterclass. Description
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Impact Strategy and Measurement Masterclass. Learning Outcomes
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Impact Strategy and Measurement Masterclass. Teaching Methodology and Tools
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2
Module 1: EXPLORING Impact
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Module 1 - Preparations and pre-module activities
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Module 1 - Presentation slides
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Module 1 - Homework activities
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3
Module 2: CATALYSING Impact
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Module 2 - Preparations and pre-module activities
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Module 2 - Class & recordings
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Module 2 - Presentation slides
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Module 2 - Homework activities
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4
Module 3: COMMUNICATING Impact
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Module 3 - Preparations and pre-module activities
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Module 3 - Class & recordings
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Module 3 - Presentation slides
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Module 3 - Homework activities
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5
Module 4: MEASURING Impact
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Module 4 - Preparations and pre-module activities
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Module 4 - Class & recordings
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Module 4 - Presentation slides
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Module 4 - Individual team work
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Module 4 - learnings and feedback
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6
Module 5: CREATING Impact (Optional)
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Your opportunity to invest in additional training and support, according to your needs and unique situation!
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