Impact Strategy and Measurement Masterclass
Design and implement a robust legacy and impact strategy for events that truly matter.
Currently, only a small number of destinations have clearly defined legacy and impact strategies and use outcome and impact indicators to monitor their non-financial performance.
Creating meaningful impact through events is no longer optional - it’s essential.
This course, designed and delivered in partnership with #MEET4IMPACT, helps destination professionals:
- Develop a legacy and impact strategy aligned with their organisation's mission.
- Understand and apply key impact measurement frameworks.
- Build confidence in reporting and communicating impact effectively.
- Engage stakeholders through dynamic, actionable tools and simulations
What will you learn at this course?
The Course is structured around four modules and an optional one:
-
-
Understand the foundations of social impact, including legacy, principles of impact management, and how events serve as catalysts for change.
-
-
-
Discover how strategic alignment and vision setting at destination, city, and national levels build internal capacity to catalyse sustainable impact.
-
-
-
Learn how to develop stakeholder strategies, foster an impact ecosystem, and implement impactful projects through effective planning and engagement.
-
-
-
Dive into frameworks, methodologies, and tools for measuring, analysing, and communicating impact in alignment with global goals and storytelling best practices.
-
-
-
Choose from targeted areas such as legacy strategy development, forming an impact ecosystem, SDG alignment, or building impact dashboards.
-
Who is this course for?
This in-house Masterclass is designed for DMOs and CVBs looking to upskill their teams to work collaboratively across departments and partner organisations to design legacy strategies and measure their business events' impact.
This in-house Masterclass is scheduled based on the client's wishes and faculty members' availability.
| Online |
4 online modules: 2.5 hours each. |
| Hybrid |
2 online modules: 2.5 hours each. |
| In-person | Two days: 8 hours each, covering 2 modules per day. |
CEO, #MEET4IMPACT Geneviève Leclerc
LinkedIn
Geneviève has 25+ years of global experience in congress management and strategic consultancy for associations and destinations. Specializing in sustainability and social impact, she is a content curator, facilitator, speaker, and trainer in the meetings and business tourism industry. In 2019, she founded #MEET4IMPACT to drive positive societal change through events and industry collaboration.
Geneviève has 25+ years of global experience in congress management and strategic consultancy for associations and destinations. Specializing in sustainability and social impact, she is a content curator, facilitator, speaker, and trainer in the meetings and business tourism industry. In 2019, she founded #MEET4IMPACT to drive positive societal change through events and industry collaboration.
Consultant, #MEET4IMPACT; Regenerative Tourism Consultant APAC Region, GDS-Movement Jessica Vandy
LinkedIn
Jessica is an international collaboration partner at #MEET4IMPACT, developing social impact strategies for destinations. With 18 years in the sector, Jessica specializes in social impact, sustainability, events, and communications. She is also founder of The Tenth Letter, a consultancy focused on regenerative tourism and events.
Jessica is an international collaboration partner at #MEET4IMPACT, developing social impact strategies for destinations. With 18 years in the sector, Jessica specializes in social impact, sustainability, events, and communications. She is also founder of The Tenth Letter, a consultancy focused on regenerative tourism and events.
Social Impact Consultant, #MEET4IMPACT Fathma Khalid
LinkedIn
Fathma is a Social Impact Measurement Consultant, helping businesses and organizations track their social impact. She is also an international collaboration partner at #MEET4IMPACT, supporting social impact strategies for destinations. Experienced with methods like Social Return on Investment and Theory of Change, Fathma focuses on identifying key success indicators and crafting compelling impact stories.
Fathma is a Social Impact Measurement Consultant, helping businesses and organizations track their social impact. She is also an international collaboration partner at #MEET4IMPACT, supporting social impact strategies for destinations. Experienced with methods like Social Return on Investment and Theory of Change, Fathma focuses on identifying key success indicators and crafting compelling impact stories.
Chief Executive Officer, GDS-Movement Guy Bigwood
LinkedIn
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
Guy has spent 18 years helping cities, governments, corporations, and associations advance sustainability and regenerative practices. Former Sustainability Director at MCI, his pioneering work has earned 22 sustainability awards, including the Events Industry Council Pacesetter Award, and recognition as a Fellow of the Institute of Environmental Management and Assessment.
It is not about cleaning beaches…
Attending the masterclass together with our partners was truly enriching and inspiring.
The speakers' expertise and the engaging group work and discussions provided valuable insights and gave me the opportunity to reflect on how we can strengthen our efforts and engagement across our entire network to reach more social impact.
I highly recommend this masterclass to anyone looking to make a lasting difference.
The speakers' expertise and the engaging group work and discussions provided valuable insights and gave me the opportunity to reflect on how we can strengthen our efforts and engagement across our entire network to reach more social impact.
I highly recommend this masterclass to anyone looking to make a lasting difference.
Alumni Organisations
Would you like more information?
You can schedule a meeting with Giulia, our GDS-Academy Coordinator. We will provide more information on the product(s) you are interested in.